11 août 2009

Concours pour le logo de la Journée mondiale du patrimoine audiovisuel : date limite reportée

L’UNESCO reporte au 31 août 2009 la date limite pour l’envoi des propositions pour le concours du logo de la Journée mondiale du patrimoine audiovisuel. L’UNESCO et le Conseil de coordination des associations d’archives audiovisuelles (CCAAA) ont lancé ce concours international pour trouver un logo qui donne sa propre identité à la Journée mondiale, célébrée le 27 octobre.


En 2005, la Conférence générale de l’UNESCO proclamait le 27 octobre Journée mondiale du patrimoine audiovisuel afin de sensibiliser l’opinion publique à l’importance des documents audiovisuels en tant que composante de l’identité nationale et d’attirer l’attention sur le besoin urgent de les protéger. Des activités sont organisées chaque année autour d’un thème choisi en accord avec le CCAAA ; le thème de cette année sera "Patrimoine éphémère : nous pouvons le sauver".

Le patrimoine audiovisuel désigne toutes les formes d’images animées et d’enregistrements sonores. Ce patrimoine, qui exprime l’identité d’une nation, d’un lieu et d’un peuple, est caractéristique des XXe et XXIe siècles. Il possède une influence culturelle et un contenu informationnel considérables et en rapide expansion. Les documents audiovisuels dépassent les frontières linguistiques et culturelles. Ils ont un impact direct sur l’œil et l’oreille et s’adressent autant aux personnes instruites qu’aux analphabètes. Ils ont transformé la société en devenant un complément incontournable des sources écrites traditionnelles. En raison de leur fragilité, beaucoup de documents audiovisuels ont disparu et continueront de disparaître si rien n’est fait.

Pour promouvoir les activités associées à la Journée mondiale, l’UNESCO et le CCAAA ont lancé ce concours.

Caractéristiques du logo

Le logo doit symboliser et représenter le patrimoine audiovisuel mondial et sa valeur culturelle permanente au sens le plus plein. Il peut également suggérer sa fragilité et vulnérabilité, le sentiment d’urgence concernant sa préservation et l’importance de l’accessibilité.

Le graphisme du logo doit être aussi simple que possible et monochrome. Il doit pouvoir être utilisé :
quelle que soit la langue (le logo ne doit comporter ni lettres ni texte) ;

quelle que soit l’époque ;

dans différents environnements culturels ;

sur tous les supports envisageables (sites Internet, e-mailing, version imprimée, projection, etc.) ;

dans différents formats, du plus petit au plus grand, en le reproduisant avec des moyens techniques simples (photocopie noir et blanc basse résolution, par exemple).
Le logo doit également être adapté à une utilisation systématique (en tant que logo secondaire) aux côtés de l’emblème de l’UNESCO ou accompagné de la mention “Journée mondiale du patrimoine audiovisuel de l’UNESCO” (ou mention équivalente dans toute autre langue). Pour consulter les spécifications concernant les logos secondaires, cliquez ici (PDF).

Le logo doit véhiculer le message ou le sens des symboles. Il doit être séduisant et facilement identifiable pour les professionnels et institutions du secteur de l’information-documentation (archives, bibliothèques, musées), ainsi que pour les médias de masse et le grand public. Il doit se distinguer d’autres logos populaires d’institutions ou de sociétés utilisant la même iconographie stylisée : pellicules, écrans vidéo, phonographes, projecteurs, ondes sonores, pixels numériques, bobine, disques, etc.

Les propositions doivent comporter les éléments suivants :
logo original (version électronique), de préférence au format JPG, résolution minimum de 300 ppp et largeur minimum de 800 pixels ;


version réduite (thumbnail) au format JPG, résolution : 96 ppp, largeur : 300 pixels ;


description sommaire ou explication du symbolisme du logo.
Une brève présentation du créateur du logo est également souhaitable.

La date limite pour l’envoi des propositions est le 31 août 2009.

Les demandes d’information, ainsi que les propositions au format électronique et imprimé, doivent être envoyées à :
Mme Joie Springer
Spécialiste principal du programme
Division de la société de l’information
UNESCO
1, rue Miollis
75732 Paris Cedex 15
e-mail : j.springer@unesco.org
Pour toute question concernant la charte graphique de l’UNESCO, veuillez vous adresser à :
M. Philipp Müller-Wirth
Chef de l’Unité de la promotion, des partenariats et de l'identité visuelle
Bureau de l’information du public
UNESCO
e-mail : p.muller-wirth@unesco.org
Le logo retenu sera présenté le 27 octobre 2009 sur les sites du CCAAA et de l’UNESCO, accompagné d’une explication du symbolisme du graphisme. Le lauréat recevra un prix en numéraire d’un montant de 2 000 USD de la part de l’UNESCO et sera présenté sur le site.

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